A matte coated, extremely tear resistant polyolefin banner media. Ink jet coating compatible with many wide format thermal and piezo ink jet printers. Durable and water resistant inkjet receptive topcoat on a flexible white polyolefin matte film. Dye and pigment based printing capability. Easy to laminate with pressure sensitive laminates. Up to 6 months outdoor durability without laminate when printed with pigmented inks. Indoor durability with Océ “GO” pigmented inks in 2 years. Physical properties: 12 mil nominal, 7.9 oz/yd.² (270 gsm) basis weight, 94% opaque, 112 white.