3 Ways to Choose the Right Paper for Your Printer

Although copy paper is perhaps the form of paper that most people are familiar with today, there are plenty of times that simple copy paper just won't do for the goal you'd like to achieve. Engineering paper, plotter paper, 36 inch paper, and recycled paper are just a few other alternatives that often provide a better (and bigger!) option for businesses and other commercial purposes.

However, there are some things to consider outside of simply the obvious cost and size when you're seeking the right paper for your printer and situation. Here are some factors to think about:

Recycled Paper Considerations

Recycled paper is a great substitute for traditional paper on any job and a great way to make a big difference in the environmental impact simply by using some different options. Actually, Americans recycle more paper products every year than they send to landfills. In response to this, the paper industry set a goal to recover 60% of scrap paper by 2012, but ended up achieving that goal three years early. Think of the difference all of that recycled paper makes in three years! Ultimately, over one-third of new paper today is made with recycled fiber. 36 inch paper, plotter paper rolls, and lots of others are available as recycled paper.

Paper Brightness

Brightness is a big factor whether you're creating blueprint drawings in an engineering office that could be used on projects for years to come or you're cultivating the best possible media campaign. Paper brightness is measured on a scale of zero to one hundred and the higher the number, the brighter the paper itself. This number measures the amount of reflectance of a specific wavelength of blue light. The brightness of your paper may not seem imperative but it could seriously impact the clarity of your end results on anything from vinyl to 36 inch paper.

Paper Finish

Paper finish can add that extra something to any print media campaign and help you to deliver the clearest possible image or message to your intended audience. Though glossy paper is eye-catching, there are other times where it may be too reflective to send your message. There can also be a difference in paper finish depending on the material of the paper itself. Are you using heavy card stock? Vinyl? Light weight bamboo? All of these materials have their own merits, but it's important to consider the finish they provide as well.

In the end, it may seem like choosing paper for your next project is an easy task but considering all of your options can make a big difference.